Sometimes when clients come and ask for a website they don’t know exactly what they want, but they want a website. Other times they are very specific with their criteria. But in both cases it can come down to the fact that they want a website that they like. This is when it can become difficult to do a good job. Why? Because when a client comes to you, they come to an expert, they want you to tell them how to do things the right way so that they can achieve their goals. If they come and tell you how to do the thing they are paying you to do, how it should look, then they rob themselves of the benefits of your expertise. Continue reading →