Rhys Evans – Branding

Rhys Evans is a graphic designer from Sheffield specialising in printing and more specifically silk-screen printing.

When working on the logo the main goal was to create a mark similar to what the masters of old would use to stamp or sign their work. This is where the initial research began, studying monograms and eventually coming to this solution composing the R and E merged into a single symbol. The font used as a base is Bodoni – a modern font that speaks of attention to detail and has a beautiful contrast.

Rhys_Evans_gold-logo-mock-up

Stationary

The main theme with Rhys’ branding is to show exclusivity, high quality and precision. The gold colour highlights the premium level of service provided. Simplicity is key to let the logo stand out.

Rhys_Evans_stationery-mockup

Technologies used:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Silkscreen printing
  • Embossing

Design skills:

  • Branding and identity development
  • Typography
  • Colors
  • Print design
  • Logo design

HUMA – Branding

The HUMA brand developed as an idea of a brand that produces and distributes hand-made products such as crafts and different types of art. Some key words were chosen at the beginning of the brand’s life to describe the main elements it had to communicate. These were cozy, earthy, reliable, ethnographic (with character), professional.

We aimed to create a brand that speaks of the personal touch a craftsman would have, but also have a more polished, professional and modern look.

In order to communicate its image and message, the brand uses a lot of textures in its printed stationary.

Logo

The logo is designed based on the idea of a craftsman’s stamp. This is similar to what you would see potters using to mark their name at the bottom of their work.

The name comes from the Bulgarian word ХУМА deriving from “earth” (see more below). The details around the logo are used as elements in different crafts traditional for Bulgaria.

Font

The font used in the logo is a free font called “Bulgaria Moderna”, which translates to “Modern Bulgaria”. It is a modern, stylized version of the old cyrillic alphabet, bringing an exotic feel and all the cultural heritage into the logo.

The modern style of the font also communicates a fresh and innovative look. A new perspective on the old traditions.

Huma_logo_mockup_small

Spacing and legibility

The O in the square below is equal to the height vertically and horizontally of the letter H in the logo. Having this measurement as a base, it becomes the minimum spacing around the logo which ensures legibility.

Logo_Spacing_Mockup

Colours

To explain the theory behind the choice of colors it’s necessary to understand the meaning of the word “HUMA”. Huma comes from the English word humus. Humus  forms in the soil when leaves and other organic matter starts to decompose. It is essentially the fertile environment in the soil. The word is a direct derivative from ХУМА in Bulgaria, meaning the same.

Because of this context, the colors are pastel, natural. They are not too vibrant, but do stand out. A good range was chosen, in which the ceramic red allowed for a “call to action”. The dark green can be used for text. The lighter dirty-white is for backgrounds.

Colors_Mockup

Typography

The brand’s fonts are Bebas and Aller. They are beautiful and well designed, but also being free they closely align with HUMA’s ethics.

Aller

Aller in particular is the choice of body type. This is because of the slight ovals and curves in combination with sharp ends and tails. These features bring it very close to style with the font used in the logo (Bulgaria Moderna).

Aller_Mockup

Bebas

Bebas is bold, tall and condensed – perfect for headings and fitting clear text in narrow spaces.

Bebas_Mockup

If for any reason, the two typefaces don’t meet all of HUMA’s needs, the backup option of using Myriad Pro was chosen.

Pattern

The brand pattern derives directly from the detail around the logo’s edge. It is essentially the same detail with the small rectangles filled to increase it’s impact. A straight line at the bottom holds the repeated details together.

In use

The pattern can be seen as either a single line or two lines facing each other backwards. This allows for a heavier or lighter application.

The two variations can become borders, or fill a whole area.

Pattern_Structure_Mockup

Technologies used:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Silkscreen printing
  • Embossing
  • Lasercutting

Design skills:

  • Branding and identity development
  • Brand guidelines design
  • Typography
  • Colors
  • Print design
  • Logo design

Latest

HUMA is changing as brand and is now utilized by a company working on regenerative landscape designs. For the latest on the brand and the company’s work, please visit www.humadesign.org

Vimto – Angola Label

Vimto were developing a new label for their market in Angola. I was briefed to complete the label design from scratch while following their brand guidelines and including the different versions for the translations while using the appropriate logos, print colours and settings. The final design was printed over in Africa.

Can MockUp_small

Some of the technologies used:

  • Adobe Photoshop
  • Adobe Illustrator

Design skills involved:

  • Branding (following the brand guidelines)
  • Typography
  • Colors
  • Print design
Vimto-Angola_Label

The design prepared for printing

The project was completed successfully and went into production without any issues and from what I was told a very smooth design process.

Investurers

Investurers was a start up developing a SaaS application. The software was aimed at helping other startups find professionals that were passionate and had the skills to build ideas into products.

Logo

The idea of the brand symbol, shown in the logo, was largely produced by adhering to the client’s requests.

The traveler on the camel following the star symbolize the strong commitment necessary on every long journey. They also symbolize the investment that one puts with the hope to gain something greater.

Investurers-Final-Logo

Business Cards

Derived from the idea of opportunities, we decided to further develop the brand with the theme of stars and cosmos. In other words “the sky is the limit” and opportunities abound.

Investurers_business_cards

Landing Page

Below is the landing page developed while the product was being built. It was distributed to companies and individuals already briefed and familiar with the upcoming platform.

Investurers Landing Page

 

Technologies used:

  • Adobe Photoshop
  • Adobe Illustrator
  • HTML5
  • CSS3
  • JavaScript
  • PHP (for the subscription form’s email)

Design skills:

  • Accessibility
  • Responsive/mobile design
  • Layout
  • Typography
  • Colors
  • User experience design
  • User interface design
  • Interaction design
  • Usability
  • Copyrighting
  • Print design
  • Logo design
  • Branding