Website design is for the visitors not for the owner

Sometimes when clients come and ask for a website they don’t know exactly what they want, but they want a website. Other times they are very specific with their criteria. But in both cases it can come down to the fact that they want a website that they like. This is when it can become difficult to do a good job. Why? Because when a client comes to you, they come to an expert, they want you to tell them how to do things the right way so that they can achieve their goals. If they come and tell you how to do the thing they are paying you to do, how it should look, then they rob themselves of the benefits of your expertise. Continue reading


User experience design – what is it?

User experience (UX) is in fact a very general term. It can refer to someone’s experience with a physical product, a customer service personnel, the interaction with a device or software. The environment in which one experiences the specific interactions with a software for example is also part of the user experience, a part we cannot control but that is important to consider. For example, product designers always think about the different situations in which their products will be used – will the button have to be pressed with gloves in cold weather, does it need to be waterproof, etc. Continue reading


What is a logo?

A logo is many things to many people, but I believe it is in fact a simple thing. A logo is a vessel, a symbol. Even the most beautifully looking one doesn’t necessarily have to be a good logo. This is because a logo is not just about how it looks, but mainly about what it contains in terms of meaning. Continue reading


01 July 2015 – The trustworthy design – Everydays


Inspired by Julie Zhuo’s article on

If you place your trust in a good process, then the end result will probably be pretty good. It’s that simple.

There different design processes, but the most important (arguably) part is the critique-solution exploration loop. And here I agree with Zhuo. The more we stay in that loop, the more refined and improved our design will be, because it will encapsulate more variations from multiple angles.

However, it must be noted (in the spirit of MVP) that this is not always possible, especially at the start of a product. Nevertheless, it is a good practice to return to a design and improve it. To think about the reasoning behind your design decisions and over time it will become a habit that reduces the loop, because you would have done it internally for the greater part. It is a skill. As I have mentioned in one of my other posts, being able to receive critique is one of the most important things, not only for a designer, but for anyone. Critique, or seeing your mistakes, is the key to improving them and thus growing.

Fonts used


  • Fairview (“the”, “design”, “process”)
  • Nautilus Pompilius Regular (“Trusthworthy”)
  • Courgette Regular (“Idea”, “Feedback”)